NERF SPORTS - Sport Chant

NERF wanted a way to highlight their new line and change
the perception that their toys were just for kids. Taking a page out
of the Nike/Gatorade school of advertising, we used extreme lighting
conditions, super high speed footage, and sporting event inspired
music to get the drama and overall mood we were looking for.
Kevin Nelson - CD
Jeff Brightwell - Senior Copywriter
Everett Guess - Sr. Art Director
Director - Norry Niven
Production - Stonecore
Post - 3008
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