NERF - Battle of the Ads

For this promotion we had to create two parts, the initial spot to driving traffic and participation on the site and an online Do's and Don'ts video. The first part featured a montage of user generated content that we created over the course of one day. The second segment was posed a bit of a challenge. How do you show what you can't do when you can't legally show what you can't do? Annimate it! That was how Caution Man came to be, but even with an animated guy we had to be careful not to get too rough with him. 
Kevin Nelson - CD
Jeff Brightwell - Sr. Copywriter
Everett Guess - Sr. Art Director
Director - Norry Niven
Production - Stonecore
Post - 3008
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