CREDITS
Creative Director - Braden Bickle
Art Director - Everett Guess
Bank of America - Couch Invaders - Digital Experience
Online banking is so easy you can do it from your couch, and to promote it, Bank of America wanted an interactive stunt. The concept was to have a game users could play on a Time Square jumbotron using their phone. The game riffed on Space Invaders with points given for each task/invader taken out.